URL Structure

Every Web page that you create is stored in a file. Every file has a name. Using file names that are relevant to the content of your Web page is important for numerous reasons. Besides your domain name, the search-engine spiders see your file names before anything else. If your file names are not relevant to the content contained on that page, the search engines can algorithmically detect a disconnect. Taking the extra time to ensure that file names are properly designed can provide an added boost to your rankings.